Thursday, October 1, 2009
Social networks usually have a very strong network effects. Meaning, I don't give a damn about ANY social network unless I have my friends/ family on the network. So I would not care about facebook otherwise, but since most of my friends are on facebook, I am on facebook and vice-a-versa. (Ok you can imagine other example of network effects, eg. Phone! I have a phone because other people have a phone and I can call them! ok enough of being pedantic..)
IMHO, establishing a new product by breaking these network effects is as good as defying gravity. I'd not put my money on such product/ service. But it's apparent to me that facebook is eventually going to beat Orkut in Indian market. Not long ago Orkut was the norm. Everybody is/ was on Orkut in India. But something happened, and suddenly people are moving to facebook. In my small test sample of my own friends, I have added 100+ friends on facebook in last 2 months who also happen to be my friends on Orkut. I have over 20+ wall posts on facebook, and have just under 5 'scraps' on orkut...
What you think? What could be the reason behind this kind of abnormal phenomenon? What is the secret sauce facebook have that orkut doesn't? After all, orkut is a Google venture!
Update: !so Google - Orkut's response to stop the exodus to Facebook - stor from tech crunch