In China - people do not have access to Wikipedia!
It is belied that to be successful in China one needs to take long term view, Google fully understands this -
"We will take long term view in China, China has 5000 years of history and Google has 5000 years of patience in China" - Google CEO, Eric Schmidt
Finally, the way Chinese users view a search page is far different than the way americans do - here are the results of an eye tracking study of a Goole search page!
Here is the full lecture -
3 comments:
I am very surprised with the hot spots on the search results page, in areas where there is no text at all!
@Ashwin -
My guess is - study is not particular to 'a' search result - but perhaps over multiple search result pages. But just to show this in perspective they are super imposing some image.
However, you can argure that -
A. Chinese Google search results are not as good as English Goolge results.
And/ Or - B. Chinese behavior is fundamentally different than American users. I guess thats what Kai Fu Lee argues in that lecture.
I guessed I overlooked it.
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