In China - people do not have access to Wikipedia!
It is belied that to be successful in China one needs to take long term view, Google fully understands this -
"We will take long term view in China, China has 5000 years of history and Google has 5000 years of patience in China" - Google CEO, Eric Schmidt
Finally, the way Chinese users view a search page is far different than the way americans do - here are the results of an eye tracking study of a Goole search page!
Here is the full lecture -