Today media is filled up with stories of recession and comparisons to great depression. But funny things happened during the great depression. As with the economy Proctor & Gamble - a producer of household items such as soaps, was heavily suffering through economic tumult during the period of great depression. But P&G came out much stronger company towards the end of recession. How did the soap giant beat the Depression? Companies marketing team started heavily advertising on afternoon spots, and even started its production house to create radio shows and TV shows aimed at housewives. These shows turned out to be so successful - that these shows were further recognized with the name of 'Soap Operas'. Of course, P&G came out as much stronger corporation.
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